“America’s Coffee” Faces a Class Action Over Made-in-USA Claims

What the lawsuit alleges

A newly filed consumer class action contends that Black Rifle Coffee Company misleads shoppers by branding its products as “America’s Coffee” while sourcing coffee beans from outside the United States. According to the complaint, the prominent display of an American flag and the patriotic slogan on product packaging creates the impression that the coffee is well, made in America.

Statutes and regulations at issue

• California Business & Professions Code § 17533.7 prohibits marketing a product as “Made in the USA” when “all or virtually all” of the item is not of domestic origin.
• Federal Trade Commission guidance similarly requires that goods advertised as “Made in USA” be composed almost entirely of U.S. materials and labor.

Why coffee origin matters

The complaint notes that commercial coffee cultivation in the United States is limited primarily to Hawaii, Puerto Rico, and small operations in California. This makes it unlikely that a nationally distributed coffee could be sourced entirely from domestic farms. If beans originate in countries such as Colombia or Brazil, the complaint argues, presenting the product as “America’s Coffee” could mislead consumers about where it is really from.

Context and comparable cases

Plaintiffs reference previous false-advertising suits involving Reynolds Wrap, Pyrex, and Bigelow Tea to illustrate a broader pattern of litigation challenging patriotic branding. They seek class certification for consumers nationwide who allegedly relied on the “America’s Coffee” imagery when making purchases.